Marketing and Branding

Portrait Delivery Packaging Options

Have you ever walked through the grocery store and noticed in the cereal section a large selection of generic cereal in bags rather than those highly branded, colorful and well designed boxes? Which ones are priced higher? Which ones seem…

Marketing Limited Edition Sessions

Limited Edition Sessions

There are many hard and fast rules when it comes to designing an effective mailing piece and I know many of them work. And you will find some of the rules such as headlines and a call to action in…

The Myth of the Shoestring Budget

Shoestring Budget

Every time I read an article describing how photographers are advertising on a “shoestring budget” it makes me want to scream. Who made up that word anyway? I must confess, I am completely guilty of using the term myself, but…

How to Use Displays to Market Your Photography

Photography Display

For small photography businesses on a limited budget, a display is the perfect tool in your marketing arsenal. Displays build credibility for your business, build brand recognition and is almost an endorsement from the business that you are displaying in.…