You may have heard the phrase, the money is in the list, and I’m here to tell you, that’s absolutely true. When you can utilize an email list to build a long term relationship with clients, your results will be…
You are at an exciting time in your career as you take your photography hobby to the next level and turn it into a real business. Having a passion for photography is definitely a must but then there’s also all…
As you are starting your photography business, it’s important to remember that along with keeping your schedule full of client photo sessions, you also need to build your brand and that starts with your business name. Choosing a business name…
Link building is probably the most important thing you can do to increase traffic to your website. It is among the top things that search engines look for when ranking a website. Yes, it does take a lot of work…
Have you ever walked through the grocery store and noticed in the cereal section a large selection of generic cereal in bags rather than those highly branded, colorful and well designed boxes? Which ones are priced higher? Which ones seem…
There are many hard and fast rules when it comes to designing an effective mailing piece and I know many of them work. And you will find some of the rules such as headlines and a call to action in…
You may not think that branding is important to a small business, but I am here to tell you, branding is crucial to every business no matter what size you are. Yes, even for you home based businesses. Everyone should…
Every time I read an article describing how photographers are advertising on a “shoestring budget” it makes me want to scream. Who made up that word anyway? I must confess, I am completely guilty of using the term myself, but…
For small photography businesses on a limited budget, a display is the perfect tool in your marketing arsenal. Displays build credibility for your business, build brand recognition and is almost an endorsement from the business that you are displaying in.…
You might be wondering why I’ve included statistics and analytics as important elements in your website. Afterall, your website visitors won’t ever see your website statistics. This may be true, but you will see them and trust me, these will…