Email List Marketing

Essential Principles For Your Photography Website – Part 5: The Money is in the List

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If you’ve been in business long, you may have heard the phrase “The Money is in the List”. It’s a powerful phrase meaning that the list you create for your business has the potential for successful marketing that leads to large sales. For a photography business like yours, it means adding prospective customers to your database to create a powerful marketing tool for your business. The good news is that your website is the perfect place to build that list. With these steps your email list will grow faster and stronger each day giving you more and more people to market to.

  • Add a “share with a friend” option on any articles you publish on your website, blog posts or anywhere else you leave your message. If you aren’t sure how to do this, there are many plug-in widgets available online that will enable this feature for you easily depending on what application you are using. For example, if you are using Word Press you can check the plug-in section and add a plug-in to support this requirement.
  • Add a sign up form on your home page and include it in any side menu’s that are consistently shown on every page within your website (you can see ours on this website). If you are offering something of value such as a weekly emailed tip, news and announcements or something informational, people will want to sign up and this is an easy way to let them opt to sign up themselves. As an added bonus you may want to offer an initial sign up incentive when they register their email address such as a special discount or e-product giveaway.You can manage your subscriptions and forms through an email subscription list such as aWeber.
  • Join in on the social networking websites such as Facebook or Google+ to take advantage of unlimited contacts. These social networking websites will allow you to develop closer relationships to your customers by “talking” on your social website through such tools as your Facebook wall page. Social networking websites also make it easier to gain new friends, which means adding more and more people to your email list.
  • Promote a contest on your home page or blog about a special prize or giveaway when they subscribe to your email list from your website. This is great incentive to get more and more people to sign up directly as well as get them to refer their friends to your website as well.

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2 comments for “Essential Principles For Your Photography Website – Part 5: The Money is in the List

  1. November 14, 2013 at 4:46 pm

    I gained more subscribers when I had 2 sign up forms on the website. One on the sidebar and another one at the very end of my posts.

    Both get adequate subscribers for me. You might want to add an Aweber form to the bottom of every post – see how that works out for you!

    • November 15, 2013 at 12:22 am

      You know I’ve seen people do that and it’s something I’ve stayed away from due to tabbing. If you don’t know what I mean, what I’ve seen happen is I enter my name, then press the tab key to go to the next field but instead of brings me to the first field in the other form. This is all due to HTML coding in the text boxes with the same id number but I haven’t found a way around it. I run into this on a lot of websites that have multiple subscription boxes and it drives me a little batty. Have you found a way around that?

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