Website Principles

Essential Principles For Your Photography Website – Part 6: Make it Easy to Contact You

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Have you ever been to a website and went in search of their contact information only to be met with “search our knowledge base first” or worse yet, no contact information to be found?

There is nothing more frustrating or disappointing to a prospective client than having to search for your contact information. If they are prospective, most likely, they are trying to reach you to schedule a session or at least ask questions to find out more information about your services. Why make it so hard for them that they give up and move on to the next photographer?

It’s a good idea to have multiple ways for a prospective or current client to reach you through your website.

1. One of my favorite ways to give out a phone number on your website is right in the top header area. This way it makes it onto every page someone on your site will visit and it’s right in their face. Not hard to pick up the phone and dial you is it?

2. A contact link in your main navigation is another obvious choice as a form of contact. This could link to a basic form to collect their name, email, telephone and lastly their comment or question. These can be directly emailed to you behind the scenes so that you can respond quickly to their inquiry.

3. If you don’t want to go through the trouble of creating a form on your website, a simple clickable link that opens their email client up with a pre-address email directly to you is a good alternative. This is simply done by prefixing your email address with mailto: as in the following: mailto:contact@youremailaddress.com.

4. Lastly, you should include your mailing address, whether it’s a studio address or a post office box, on your website. A popular location for this information could be on your contact email form or in the footer of your website.

No matter what forms of contact you choose to provide to your website visitors it is important to remember to make it easy to find and in multiple formats to fit any contact preference.

Photo Credit from Studio 17 Portraits

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2 comments for “Essential Principles For Your Photography Website – Part 6: Make it Easy to Contact You

  1. November 15, 2013 at 6:30 pm

    I never understood why people did that – not including contact information. It’s frustrating when I want to connect and can’t find a simple contact form!

    I get that people want to keep people at arm’s reach, but if you’re in business – how is this suitable to building a loyal following?

    IF people can’t connect with you prior to a sale, how can you expect them to buy your goods or services? Get real people… it’s about CONNECTIONS first so make sure people can contact you!

    • November 17, 2013 at 3:19 am

      Totally agree, although, I would put money on it being simply forgetful. At least I hope that’s all it is!

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