You might be wondering why I’ve included statistics and analytics as important elements in your website. Afterall, your website visitors won’t ever see your website statistics. This may be true, but you will see them and trust me, these will be some very important stats for you.
What kind of information can you find out with some statistics and analytics?
- How many people are visiting your website during any given time period?
- How many pages in your website do people visit before leaving?
- How many of these visits are unique people versus the same people coming back for a visit?
- How long are they staying on your website?
- What is your bounce rate?
- Where are people being referred from?
- And the list goes on…
There are many different types of statistics you can find out about your website by using various tools or software programs.
Depending on who is hosting your website, you may have an analytics software package already installed that can you tell many of these things already. However, a popular analytics program is offered from Google, and is called Google Analytics.
With Google Analytics, you simply add a snippet of code that they provide to you in to the header of your website and it does the rest. After a short time of it recording data for your website, you will be able to view important statistics through graphical charts or textual grid views about your website.
One important statistic that you may wish to follow up on is direct links from other website. Backlinks to your website from other websites can help you to skyrocket up in the Google search engine rankings and it’s important that you keep up with those to find out where they came from, who placed them there and how you can keep them there. It’s also a great way to see who’s talking about you and spreading the word about your services.
I hope you’ve enjoyed this 7 part series and that it will help to guide you in the right direction to design the perfect website for your photography studio.