Have you ever walked through the grocery store and noticed in the cereal section a large selection of generic cereal in bags rather than those highly branded, colorful and well designed boxes? Which ones are priced higher? Which ones seem…
Tag Archive for marketing
Build Your Photography Brand Identity
You may not think that branding is important to a small business, but I am here to tell you, branding is crucial to every business no matter what size you are. Yes, even for you home based businesses. Everyone should…
The Myth of the Shoestring Budget
Every time I read an article describing how photographers are advertising on a “shoestring budget” it makes me want to scream. Who made up that word anyway? I must confess, I am completely guilty of using the term myself, but…
How to Use Displays to Market Your Photography
For small photography businesses on a limited budget, a display is the perfect tool in your marketing arsenal. Displays build credibility for your business, build brand recognition and is almost an endorsement from the business that you are displaying in.…
Essential Principles For Your Photography Website – Part 7: Website Statistics and Analytics
You might be wondering why I’ve included statistics and analytics as important elements in your website. Afterall, your website visitors won’t ever see your website statistics. This may be true, but you will see them and trust me, these will…
Essential Principles For Your Photography Website – Part 6: Make it Easy to Contact You
Have you ever been to a website and went in search of their contact information only to be met with “search our knowledge base first” or worse yet, no contact information to be found? There is nothing more frustrating or…
Essential Principles For Your Photography Website – Part 5: The Money is in the List
If you’ve been in business long, you may have heard the phrase “The Money is in the List”. It’s a powerful phrase meaning that the list you create for your business has the potential for successful marketing that leads to…
Essential Principles For Your Photography Website – Part 4: Keep It Super Simple
Have you gone out to a restaurant for dinner and the menu you were given was filled with so many choices it made it hard to decide what to order? I’ve gone to one of our local chain restaurants and…
Essential Principles For Your Photography Website – Part 3: Call to Action
Just like with direct mail marketing, your website should have a call to action to ask your website visitor to do something. It could be as simple as clicking a button to perform an action or to call you, but…
Essential Principles For Your Photography Website – Part 2: Information is Key
When was the last time you visited your competitor’s website? If you haven’t been in a while I highly recommend it. 9 times out of 10, I can safely suggest that you NOT do what they are doing in your…