You might be wondering why I’ve included statistics and analytics as important elements in your website. Afterall, your website visitors won’t ever see your website statistics. This may be true, but you will see them and trust me, these will…
Have you ever been to a website and went in search of their contact information only to be met with “search our knowledge base first” or worse yet, no contact information to be found? There is nothing more frustrating or…
If you’ve been in business long, you may have heard the phrase “The Money is in the List”. It’s a powerful phrase meaning that the list you create for your business has the potential for successful marketing that leads to…
Have you gone out to a restaurant for dinner and the menu you were given was filled with so many choices it made it hard to decide what to order? I’ve gone to one of our local chain restaurants and…
Just like with direct mail marketing, your website should have a call to action to ask your website visitor to do something. It could be as simple as clicking a button to perform an action or to call you, but…
When was the last time you visited your competitor’s website? If you haven’t been in a while I highly recommend it. 9 times out of 10, I can safely suggest that you NOT do what they are doing in your…
It would seem like a safe bet to assume that most photographers probably have a website already. You’ve seen them haven’t you? The flash based twirly whirly over the top designs that you have to have a lightning fast internet…